Head to head · verified September 2026
Lose It! vs Noom
Which one is better, where they differ, what each costs, and whether a third app beats both. Every answer below comes from feature and pricing data we checked in September 2026.
Which is better, Lose It! or Noom?
Neither, on features. We ran the same list against both and found no gaps, so what separates them is price, database quality and which interface you can stand looking at every day.
Is Lose It! or Noom cheaper?
Lose It!, at $79.99 a year against $209.00 - 2.6× the price. Lose It! has a free tier; Noom does not.
How do I get my food log out of Lose It! or Noom?
Both let you export to CSV, though some gate it behind their paid tier. What moves to another app is narrower than people expect: weight and workouts carry over through Apple Health or Health Connect, but the food diary does not. No tracker in this category can import another's, Nutrify included. You can still read your own export: our export viewer parses it in your browser, with nothing uploaded, and shows your logging consistency, macro split and most-logged foods.
Open the export viewerIs there a better alternative to Lose It! and Noom?
Depends what is missing for you. Nutrify logs six ways (photo, barcode, nutrition label, voice, text, or in the aisle) and keeps fasting, water, supplements and measurements on one timeline, for $34.99 a year on a single tier. It is also younger than both, with far fewer reviews behind it.
Try the third option free
The short version
Lose It! is the cheaper of the two at $79.99 a year against $209.00 - 2.6× the price.
Lose It! has a free tier; Noom does not.
On the features we track and have verified for both, these two are level. The decision comes down to price, database quality and which interface you can live with daily, not a feature gap.
Feature by feature
Nutrify is in the third column because this is our site and it would be odd to pretend otherwise. Judge it on the same rows.
| Feature | Lose It! | Noom | Nutrify |
|---|---|---|---|
| AI photo logging | Premium only | No free tier | |
| Voice logging | Premium only | No free tier | |
| Barcode scanner | Not verified | No free tier | |
| Micronutrient tracking | 37, opt-in (BETA) | ||
| Intermittent fasting | |||
| Water tracking | |||
| Meal planning | |||
| Recipes | |||
| Exercise tracking | |||
| Progress analytics | |||
| Apple Health sync | |||
| No ads | Not verified | ||
| Price per year | $79.99 | $209.00 | $34.99 |
A dash means we have not verified that cell for that app rather than that the feature is missing. Checked September 2026.
The pitch and the reports
What each one claims, and what people say after living with it.
Lose It!
What Lose It! says
- Simple, friendly calorie counting aimed at weight loss rather than nutrition science
- Snap It photo logging
- Challenges and a large social community
What users praise
- Easiest of the big trackers to get started with
- The challenge community keeps people logging
What users complain about
- Premium went from $39.99 to $79.99 a year in 2026 and the monthly plan was withdrawn, so there is no cheap way back in
- The free tier was thinned at the same time, with macros, photo logging and Apple Watch moving to Premium
- Banner ads on free
Where the pitch and the reports pull apart
Lose It built its reputation on being the approachable, affordable one. In 2026 it costs the same as MyFitnessPal and has no monthly option.
Our read
Its community is bigger and warmer than ours, which is a real reason to stay. At $79.99 a year with no monthly plan, though, the affordability argument that made Lose It popular no longer holds.
Vendor claims from their own marketing; user themes from store reviews and community discussion, weighted to 2025–2026. Verified September 2026.
Noom
What Noom says
- Psychology-based behaviour change rather than calorie counting
- A personal coach and a structured daily curriculum
- Built around why you eat, not just what
What users praise
- The curriculum is genuinely well built and changes how some people think about food
- Structured daily lessons create a habit where a bare log does not
What users complain about
- Billing and cancellation are the single most common complaint. Noom paid a $62M settlement over claims it pushed users from "risk-free" trials into hard-to-cancel renewals
- Coaching quality: users report generic, seemingly templated responses rather than the personal coach advertised
- The food database has gaps and inaccuracies
- No free tier, and plans run to roughly $209 a year
Where the pitch and the reports pull apart
The widest gap in the category. Noom markets human coaching and personal attention; the recurring user report is templated replies and a subscription that is easier to start than to stop.
Our read
If the behaviour-change curriculum is what you want, nothing here replaces it. Nutrify has no coach and no lessons. But if you are paying $209 a year mainly to log food, you are paying for a programme you are not using.
Vendor claims from their own marketing; user themes from store reviews and community discussion, weighted to 2025–2026. Verified September 2026.
What each is actually like
Lose It!
Simple Calorie Counting for Weight Loss
Strengths
- • Snap It photo recognition (premium)
- • User-friendly interface
- • Reasonable premium pricing
- • Strong community features
Trade-offs
- • Photo recognition only in premium
- • Limited micronutrient tracking
- • Some features feel dated
- • Exercise tracking less comprehensive
Noom
Psychology-Based Weight Loss Program
Strengths
- • Psychology-based coaching program
- • Personal coach support
- • Educational content and lessons
- • Color-coded food system (green, yellow, red)
Trade-offs
- • Very expensive subscription
- • No free tier at all - Scan Meal and Describe Meal need a subscription
- • Heavy focus on psychology over nutrition accuracy
- • Limited technical features
Leaving either one
How do you actually get your data out?
The question that keeps people on an app they have stopped liking is what happens to their history. Short version: your weight and workouts move with you through Apple Health or Health Connect, your food diary does not, and no tracker in this category can import another's. Nutrify included. You can still read your own export, though, and that is worth doing either way.
Leaving Lose It!
Lose It! gates export behind its paid tier. Use The food log CSV. Export is a Premium feature, and the exact columns have changed between versions. If the viewer flags unmapped columns, that list tells us what Lose It renamed. It still reads everything it recognises.
Leaving Noom
We have not written up Noom's export flow yet. The switching guide covers what carries over regardless of which app you are leaving.
What transfers and what you give upThe export viewer runs entirely in your browser. Nothing is uploaded and no account is needed. It shows your logging consistency, macro split, weekday-versus-weekend pattern and most-logged foods, which is more than either app shows you about your own data.
A third option
If neither one is quite it
Nutrify logs a meal six ways (photo, barcode, nutrition label, voice, text, or Shop Mode in the aisle) and keeps fasting, water, supplements, a photo journal and body measurements on the same timeline. One subscription at $34.99 a year covers all of it, with nothing gated feature by feature. It is newer than both of these and has far fewer reviews, which is the honest trade.