Privacy Policy for Nutrify

Last Updated: September 28, 2026

This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you use Nutrify Tracker and tells you about your privacy rights and how the law protects you.

We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for you to access our Service or parts of our Service.
Application refers to Nutrify Tracker, the software program provided by the Company.
Company (referred to as either the Company,We, Us or Our in this Agreement) refers to Nutrify.
Country refers to: United States
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Application.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

Email address (via Google or Apple Sign-In)
First name and last name
Profile photo (optional, from social login)
Health and fitness data (height, weight, age, gender, fitness goals)
Food and meal images you upload or scan
Nutritional intake logs (calories, macros, meals)
Exercise and activity logs
Device health data (when you enable HealthKit or Google Health Connect integration)
Subscription and payment information (processed by Apple or Google, not stored by us)
Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device.

Health Data

When you use our mobile app and grant permissions, we may access and sync health data from:

Apple HealthKit (iOS): Active calories burned, basal energy burned, and other health metrics
Google Health Connect (Android): Activity data and calories burned

This health data is used solely to provide you with accurate calorie tracking and exercise logging. We do not share your health data with third parties for advertising or marketing purposes.

Your health data (your weight, the food you log, and anything you sync from Apple Health or Health Connect) is used only to run and improve Nutrify. It is never used for advertising.

Camera and Photo Access

Our app requests camera and photo library access to enable food scanning features. Photos you take or select are:

Processed by our AI to identify food items and estimate nutritional content
Stored in your account for meal logging purposes
Used to improve our AI models (in anonymized form)
Never shared publicly or sold to third parties

Third-Party Services

We use the following third-party services to operate our app:

Firebase (Google): Authentication, database storage, cloud functions, and push notifications
Apple Sign-In / Google Sign-In: User authentication
Resend: Email delivery for trial codes and notifications
Apple In-App Purchase / Google Play Billing: Subscription processing (payment information is handled by Apple/Google, not stored by us)
Meta (Facebook) SDK / TikTok Business SDK: Advertising measurement and campaign optimization. Never used in the EU, EEA, UK or Switzerland. On iOS, your device's advertising identifier is used only if you allow tracking when asked, but some install and subscription measurement happens without it — see below
RevenueCat: Subscription management, and forwarding of subscription events to Meta on our behalf for advertising measurement
Firebase Analytics (Google): Usage analytics, such as which screens and features are used. In the EU, EEA, UK and Switzerland, Google's advertising uses of this data are switched off
Firebase Crashlytics (Google): Crash reports, including your device model, operating system and app version, and what the app was doing when it crashed
PostHog: Session replay for a limited period after you start using the app — see below
Apple Search Ads attribution (iOS): Tells us which Apple Search Ads campaign, if any, led to your install — see below
Google Play Install Referrer (Android): Tells us which store link or campaign led to your install — see below

These services have their own privacy policies governing how they handle your data. We recommend reviewing their policies.

Session Replay (PostHog)

To see where the app is confusing, we record how the app is used for 7 days, starting when you first open it without being signed in, when you sign up, or when you first see a subscription screen. The recording captures the app's screens and your taps, so it can include what is shown on screen, such as your weight or the food you log. The live camera view on the scan screens is always hidden. Recordings are not linked to your name, email or Nutrify account. Once the 7 days end, recording stops on that install and does not start again.

Install Attribution

On iOS, RevenueCat collects an attribution token from Apple when you first open the app. Apple uses it to tell us which Apple Search Ads campaign, if any, led to your install. It does not use your advertising identifier.

On Android, we read the Google Play Install Referrer once, which tells us which store link or campaign led to your install. The campaign details (source, medium, campaign and any invite code) are stored with your account and shared with RevenueCat so we can see which campaigns bring in subscribers. Ad click identifiers in the referrer are never sent from the EU, EEA, UK or Switzerland.

Advertising and Marketing SDKs

Our app includes the Meta (Facebook) SDK and the TikTok Business SDK. These SDKs receive app events such as app opens, installs, free trial starts and purchases; your device's advertising identifier, where we are permitted to read it; and, if you installed the app from an ad, a click identifier. This information is used to measure and optimize our advertising campaigns.

On Android, this happens from the first time you open the app, and includes your advertising identifier.

On iOS, it happens in two stages. When you first install the app, the Meta SDK sends an install event together with an identifier that is specific to this app on this device. That identifier is not your device's advertising identifier: it is not shared with other apps, it cannot be used to follow you across apps or websites, and it is discarded if you delete the app. Your device's advertising identifier is used only if you allow tracking when iOS asks you. If you decline, we never read it — but measurement of installs and subscriptions continues using the app-specific identifier described above.

RevenueCat, the service that manages our subscriptions, forwards subscription events (trial started, purchase, renewal) to Meta's Conversions API on our behalf, for the same purpose. This is done with an anonymized identifier and, if you provided one, a hashed version of your email address. On iOS this happens whichever answer you gave to the tracking prompt, because it does not rely on your advertising identifier.

None of this applies in the European Union, the European Economic Area, the United Kingdom or Switzerland. If your device region is set to one of those, we switch both SDKs off entirely and send nothing to Meta or TikTok, rather than ask you to consent to advertising tracking.

We do not sell this data. It is shared only with these providers to measure and improve our advertising. On Android you can reset or delete your advertising identifier, and opt out of personalized ads, in your device settings under Settings > Privacy > Ads. On iOS your App Tracking Transparency answer controls whether we may read your advertising identifier, and you can change it at any time under Settings > Privacy & Security > Tracking.

For more information, see the privacy policies of Meta, TikTok, and RevenueCat.

Use of Your Personal Data

We never sell your personal data.

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.
To manage your Account: to manage your registration as a user of the Service. The Personal Data you provide can give you access to different functionalities of the Service that are available to you as a registered user.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services you have purchased or of any other contract with us through the Service.
To contact you: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
To manage your requests: To attend and manage your requests to us.
For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Service users is among the assets transferred.
For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

Retention of Your Personal Data

The Company will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to - and maintained on - computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Your Data Rights

Access and Update

You can access and update your personal information anytime through the app:

Go to Settings > Personal Information to update your profile
View your meal logs, exercise logs, and nutrition history in the app
Manage your subscription through your Apple App Store or Google Play account

Export Your Data

You have the right to receive a copy of your personal data in a structured, commonly used format. To export your data:

Go to Settings > Account Management > Export My Data
You will receive a JSON file containing all your personal information, meal logs, and activity data
Or email us at support@nutrifytracker.com to request a data export

Delete Your Account and Data

You have the right to request deletion of your personal data. To delete your account:

Go to Settings > Account Management > Delete Account
Confirm your decision (this action is permanent and cannot be undone)
Your account and all associated data will be permanently deleted within 30 days
This includes: profile information, meal logs, food images, exercise data, and progress history

Note: Deleting your account will also cancel any active subscriptions. For subscription refunds, please contact Apple or Google directly as we do not process payments.

We may retain certain information when we have a legal obligation (e.g., tax records, fraud prevention) or lawful basis to do so. Anonymized data used for analytics may also be retained.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of users of the Service or the public
Protect against legal liability

Security of Your Personal Data

The security of your Personal Data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent's consent before we collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the Last updated date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

By email: support@nutrifytracker.com