Generic Brands

Definition

Generic brands are products that lack a brand name and are often sold at a lower price compared to branded items, typically packaged in simple designs.

Scientific / Technical Definition

Generic brands are typically produced without a proprietary brand name, offering similar product formulations as branded counterparts but with no-frills packaging and minimal advertising. These products aim to provide cost savings while maintaining essential quality.

Benefits

• Typically more affordable due to reduced marketing costs.
• Allows consumers to purchase essential items on a budget.
• Often similar in quality to branded products.

Examples

• Generic over-the-counter medications.
• No-brand pantry staples like sugar or flour.
• Generic household cleaning products.

Additional Information

• Budget Choice: Generic brands are popular among budget-conscious shoppers looking for basic, affordable alternatives to branded items.

Related Terms

• Private Label
• National Brands
• Branded Products
• Store Brands

References

• Why Generic Brands Are Cost-Effective
• The Science of Generic Brands