Natural

Definition

The term 'natural' on food labels typically means the product doesn't contain artificial flavors, colors, or preservatives. However, the definition can vary widely and is not strictly regulated.

Scientific / Technical Definition

In the context of food labeling, 'natural' denotes that the product is made without synthetic additives or processing aids, though the specifics can differ based on regulatory bodies or manufacturers. The term is mainly intended to imply that the food is minimally processed and free from artificial substances.

Benefits

• Perceived as healthier due to lack of artificial ingredients
• Potentially lower in synthetic additives, which some consumers prefer to avoid

Examples

• Natural peanut butter
• Natural cereal
• Natural fruit juices

Additional Information

• Known issues: The term 'natural' is not tightly regulated by many countries, including the United States, which can lead to misleading usage on packaging.

Related Terms

• Organic
• GMO
• Non-GMO

References

• FDA Guidance on Natural Claims
• Consumer Perceptions of Natural Food